A Brand Called Global Warming

Are you already onto the next story? Already checking the next RSS feed? Why is the brand ‘Global Warming’ so badly received? There’s a hearty discussion over at Tom Peter’s blog:

"Why is an issue that is so grave and so real so poorly understood? Why
has the issue of global warming been so poorly marketed? Why is the
brand called "The Global Warming Catastrophe" such a weak brand? What
can—and should—be done?"

Tom Peters Times

(Link via Roy)