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Beyond Advertising, Bloggers Explore New Revenue Models

Beyond Advertising, Bloggers Explore New Revenue Models

By Guy Brighton on May 10, 2005

There’s a media and creative opportunity working with blogs. One
could argue that the majority of bloggers do not blog to make money but
one could also argue that the majority of those bloggers would like to
make money out of the blogging they do. Bloggers put a lot of time into
them and a lot of readers get a lot of value from
blogs for basically free.

How could brands work with blogs so they both benefit?

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TOPICS: Advertising, Branding & Marketing, Media & Publishing, Web & Technology
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