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BitTorrent + RSS = Death Of The TV Spot?

BitTorrent + RSS = Death Of The TV Spot?

By Guy Brighton on May 12, 2005

Ntro says:

With Bittorrent and RSS, one can easily create an internet-based
periodical broadcast of huge files with almost zero distribution cost.
With MythTV and Torrentocracy, one can create a set-top box such as a
Tivo or VCR that consumes such a broadcast. This concept is a few years
old, but it’s finally picking up steam. See Broadcatching.

It’s possible to replace (or complement) your satellite receiver and DVD player with a cheap PC running MythTV, and still stay up to date on Desperate Housewives

Most popular TV programs are available
via BitTorrent within hours (sometimes minutes) of their debut. That’s
not revolutionary– Tivo has provided that ability (sans BitTorrent) for
years. What makes this device (I’ll call it a Media Station) truly
revolutionary is this: Not only will this Media Station be able to
download scheduled network programs, it will be able to download
multimedia content from any feed to which you decide to subscribe.

IDnation wonders if this really is the final deathnell for the 30 second spot.
Imagine us all pinpointing and sucking down the shows we want to watch.
We won’t be skipping the ads, they won’t even be there. The TV & Ad
industry will have to work together to find new ways to support each
other.

Ntro Post
Related Link: Torrentocracy

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