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Design @ P&G

Design @ P&G

By Guy Brighton on May 23, 2005

A report in Newsweek describes how P&G embeds top designers in brand teams to help rethink not just the superficials—graphics, packaging, product design—but, more importantly, how consumers experience products.

Newsweek Article

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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