Hotels & Participant Marketing
Meanwhile, Josh Spear reports on the Cool Hunting site about Project FOX where Volkswagen have created a hotel, a club, and a studio all in
downtown Copenhagen. Promoting the new VW Fox, they took an existing
hotel, and got 21 artists to re-design the interior
of 61 rooms.
Getting influencers and trendsetters involved in your marketing
seems to be very vogue at the moment. Brands are presenting themselves
as ‘we are you’ to try to build relevant emotional connections with
their target audience.
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| TOPICS: | Travel |
| TAGS: | Influencer Targeting |
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