Ideas to get consumers involved in your brand: Last year the Hotel des Arts in the heart of San Francisco’s downtown Union Square ran a project called "Painted Rooms"
where 16 custom painted rooms from people like David Choe and David
DeRosa. Now, Josh Spear reports, they’ve come back adding an additional
dozen more rooms including painted rooms by Josh Feldman, The Vinyl
Killers, Bryan Dawson and Maya Hayuk. Josh says, "Their roster of top
notch underground and emerging artist created rooms
is totally impressive–and the sky is the limit here–they say watch
out for future painted rooms from folks like Shepard Fairey (Obey), and
Dalek."
Meanwhile, Josh Spear reports on the Cool Hunting site about Project FOX where Volkswagen have created a hotel, a club, and a studio all in
downtown Copenhagen. Promoting the new VW Fox, they took an existing
hotel, and got 21 artists to re-design the interior
of 61 rooms.
Getting influencers and trendsetters involved in your marketing
seems to be very vogue at the moment. Brands are presenting themselves
as ‘we are you’ to try to build relevant emotional connections with
their target audience.
Facebook
Twitter
Digg
Reddit
StumbleUpon
