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Lucky Strike Redesign

Lucky Strike Redesign

By Guy Brighton on May 19, 2005

We mainly noticed this because the Lucky Strike logo is such a major icon. The 1940 packaging designed by Raymond Loewy has now been "transformed" by Tjep. who designed a "wallet" box: An image and description of
Dutch design classics is printed on the inside of the box.

Via Reluct

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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