May 12, 2005
Mass Media Meltdown Madness!
Nothing like a little media scare on a quiet Thursday afternoon/evening. From the NY Post:
The mass-media melt down is
happening everywhere you look — from the multiplex to the newsstand,
from late-night television to drive-time radio.* Hollywood is in a panic, because for nine weeks straight, box office grosses have been lower than last year’s.
* The editors and publishers of most major American
newspapers are terrified, because declines in newspaper circulation are
accelerating at an alarming clip. By one reckoning, the Los Angeles
Times lost an astounding 13 percent of its readers in a year’s time.* Television networks are reeling from a dramatic contraction
of its audience of young male viewers aged 18-34 — the cohort most
desired by advertisers. According to a controversial Nielsen study,
their prime-time viewership has declined by nearly 8 percent. The
number has been shrinking for more than a decade.* Talk-radio audiences in major cities like New York and
Washington have fallen since the 2004 election.* The American recording industry is in tatters, increasingly unable to introduce new stars and to sell new music.
… Newly empowered consumers are letting the producers,
creators and managers of the nation’s creative and news content know
that they are dissatisfied with the product they’re being peddled.
New York Post
<via Agenda Inc>





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