Media Ideas: Flavorpill
The
New York Times mag also had a great write up on one of our favourite
e-newsletters, Flavorpill. Flavorpill might seem to be an entertainment
listings email for some of PSFK’s favorite cities (London, Chicago, New
York, LA, San Francisco) – but to the 180,000 subscribers Flavorpill
acts as a culture filter:
"Often the approach in giving consumers choices is to give them as many
as possible — particularly on the Web, where sprawling troves of data
are prized. But here the strategy is the opposite: to act as a filter."
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| TOPICS: | Uncategorized |
| TAGS: | Influencer Targeting, Media Planning & Strategy |
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