Music: Targeting The Kids

The music business is
coming for your children, the Guardian reports. That’s the five-to-11-year-olds, who comprise one of the hottest new consumer groups in pop. The
industry has woken up to the fact that most pre-teens are so
pop-conscious that they can discuss the relative merits of Sugababes
and Girls Aloud. They have an appetite for music that encompasses CDs,
ringtones, downloads and all the associated merchandise.

"We’re
targeting sophisticated, pop-hungry pop people," says Eddie Ruffett of
Universal Music, who has produced compilation CDs called Pop Party and
Pop Party II – the first compilations marketed directly at five-to-11s.
This age group isn’t interested in entire albums by individual acts;
they just want hit singles, and the Pop Party series provides that.

Guardian Article