Denton To NYT : This Isn’t A Revolution

Nick Denton’s Gawker Media was the focus of a piece in the NY Times Business section at the weekend. It provides some insight into his operations – a plan to have 17 blogs each running at 12 posts a day written by individuals paid $25K a year.

Denton seems quick to dismiss the idea of a blog revolution and suggests that blogs are just the latest "iteration of internet media." PSFK kinda agrees. We’re a little concerned that brands are just jumping into blogging in the same way they jumped into building blog sites in the late 90s. For example, why exactly would a brand like Target hire a  technical evangelist from a non-brand like Microsoft as a consultant? Whoa – hold up there. That sounds like blogging for blogging sake.

New York Times Article

And of course, if anyone every wants some advice on how to use blogs as a manifestation of their brand experience, just drop me a line. ;)  piers@psfk.com