NYT : Nike iD Store

The NY Times Magazine wrote about the Nike iD store in Manhattan’s Nolita at the weekend reporting that the concept store is built "as much as amonument to personalization as it is to exclusivity." The store’s door policy is to invite influencers, celebs and lucky regular folk who struck it big in the online iD lottery. We’ve mentioned our view on all this circumstance and pomp before.

Anyway, the NYT took down artist Sarah Morris, desiner Narciso Rodriguez and basket ball player Vince Carter to create their own signature sneakers. Check out the article - it’s amazing that faced with a multitude of color choice, the three chose very simple mono-color versions for themselves. Can we be truly left alone to create our unique products (don’t we have enough to do, already?) - maybe, we all need a little helping hand.

NY Times Article

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