Product Packaging

The standard-issue amber-cast pharmacy pill bottle has remained virtually unchanged since it was pressed into
service after the Second World War, New York Metro reports. But an overhaul is finally coming, courtesy of
Deborah Adler, a 29-year-old graphic designer whose ClearRx prescription-packaging system debuts at Target pharmacies May 1.

She eskewed the industry standards of inconsistent labeling,
branding that trumps all, confusing numbers, poor color combinations, a
curved shape that is hard to read, tiny type; and created a bottle
around the concepts of  function over form, color coding, intelligent
expiration, shaping the bottle, attaching info, close reading and
developing an intake schedule. 

New York Metro Article