Korean Youth’s Biggest Fear

So, what do you reckon Korean kids fear? The usual things? Spiders…heights…sharks…crime…needles…missing the latest episode of the Korean equivalent of O.C….polystyrene (I knew a young person once who was scared of polystyrene – seriously)…

Well, according to the advertising agency Cheil Communications, depriving Korean youngsters of what they see as a vital link to their community would be the harshest punishment – their mobile phone!

The report released Sunday defines the post-digital generation as “a generation born in the 1980s who have always lived in a digital culture and experience no inconvenience in expressing their feelings and needs using digital technology."

While attaching more importance to social norms than their own desires, 60 percent said, "I do what others don’t do if I want to”. They are also more relaxed and optimistic than any previous generations, with 62 percent saying, "I can become the person I want."

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