Xbox 360 has been unveiled. The console can – surprise, surprise – play
videogames, DVDs, CDs and connect to the internet, is due to arrive in
US shops for Christmas but no European launch date has been confirmed.
Microsoft claims it will raise the bar in gaming.
The Guardian suggests that with PlayStation 3
thought to be hitting the high street next year, and Nintendo unlikely
to move quickly with its Revolution console, Microsoft will hope to
steal a march on its rivals. Indications are that Xbox 360 will cost
less than the original Xbox, which, at first, cost £299.
Guardian Commentary
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Xbox infomercial crosses line on MTV Marketing
mtvx0505.jpgThere was something resoundingly fraudulent about MTV’s presentation of a Microsoft Xbox 360 infomercial last night. Bill Gates’s company bought the half-hour spot on MTV at 9:30 to promote its forthcoming videogame console to its ideal audience.
The infomercial was called ”MTV Presents Xbox: The Next Generation Revealed,” and not ”Microsoft Presents.” It appeared in the middle of MTV’s nightly schedule looking suspiciously similar to an MTV news report on the history of gaming in general and what one MTV correspondent called ”the holy grail of gaming.” It was never clearly designated as an ad or as paid programming. The Killers were shown performing two songs, Elijah Wood was on hand as the host, celebrities such as Wilmer Valderrama had cameos; it all seemed like just more of MTV’s typically hyped-up view of the world.(BOSTON GLOBE)
http://www.boston.com/ae/tv/articles/2005/05/13/xbox_infomercial_crosses_line_on_mtv/
May 13th, 2005 at 6:19 pm
Sony releases PS3 details
http://www.nytimes.com/2005/05/17/technology/17sony.html?ex=1273982400&en=515df04381ab2dc1&ei=5088&partner=psfk&emc=psfk
May 17th, 2005 at 9:16 am
Long wait for Nintendo: http://news.bbc.co.uk/2/hi/technology/4565265.stm
May 20th, 2005 at 9:10 am