10 Commandments For The Era of Participatory Public Relations

Steve Rubel is a PR strategist who currently serves as Vice President, Client Services at CooperKatz & Company. On his popular blog, he has listed 10 commandments for the PR industry. He says, “The war is over. The people have defeated the corporation… but what does it mean for public relations? Here are the 10 commandments for public relations professionals as I see them in the Golden Era of Participation.”

1) Thou shall listen
2) Remember that all creatures great and small are holy
3) Honor thy customer
4) Thou shall not be fake
5) Covet thy customers – Don’t sue your fans.
6) Thou shall be open and engaging – Involve your customers in the PR process.
7) Thou shall embrace blogging – It’s not a fad, it’s here to stay.
8) Thou shall banish corporate speak
9) Thou shall tell the truth
10) Thou shall thinketh in 360 degrees

Rubel’s Commandments In Detail