10 Commandments For The Era of Participatory Public Relations
1) Thou shall listen
2) Remember that all creatures great and small are holy
3) Honor thy customer
4) Thou shall not be fake
5) Covet thy customers – Don’t sue your fans.
6) Thou shall be open and engaging – Involve your customers in the PR process.
7) Thou shall embrace blogging – It’s not a fad, it’s here to stay.
8) Thou shall banish corporate speak
9) Thou shall tell the truth
10) Thou shall thinketh in 360 degrees
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| TOPICS: | Uncategorized |
| TAGS: | rubel, steve |
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