Comments on: Book Review: Tom Peters’ Trends http://www.psfk.com/2005/06/book_review_tom.html Ideas & Trends Mon, 23 Nov 2009 05:50:05 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: DK http://www.psfk.com/2005/06/book_review_tom.html/comment-page-1#comment-4080 DK Tue, 30 Nov 1999 00:00:00 +0000 #comment-4080 <p>Maybe it's just easier to imagine yourself as old rather than being a woman?</p> Maybe it’s just easier to imagine yourself as old rather than being a woman?

]]> By: Piers Fawkes http://www.psfk.com/2005/06/book_review_tom.html/comment-page-1#comment-4081 Piers Fawkes Tue, 30 Nov 1999 00:00:00 +0000 #comment-4081 <p>That's not really my point DK. The book got bogged down with detail on the Women's section - the senior section was very clear. I don't think you need to imagine yourself as a woman either - you need to relate to the female market and understand how that impacts brand decisions. </p> That’s not really my point DK. The book got bogged down with detail on the Women’s section – the senior section was very clear. I don’t think you need to imagine yourself as a woman either – you need to relate to the female market and understand how that impacts brand decisions.

]]> By: Piers Fawkes http://www.psfk.com/2005/06/book_review_tom.html/comment-page-1#comment-4082 Piers Fawkes Tue, 30 Nov 1999 00:00:00 +0000 #comment-4082 <p>Related article on Luxist:<br /> American Express has released the results of their Platinum Luxury Survey. They surveyed households that had an average annual income of $235,900. The survey showed that the spending of Generation X and the Baby Boomers differ in some areas. The Xers were shown to be more interested in spending lavishly, they spend 60% more than Boomers on fragrance and beauty products, 47% more on fashion accessories, 37% more on clothing and 32% more on wine and liquors. Boomers are more likely to have fine art, a fine jewelry collection and antiques.<br /> http://www.luxist.com/entry/1234000320045922/<br /> </p> Related article on Luxist:
American Express has released the results of their Platinum Luxury Survey. They surveyed households that had an average annual income of $235,900. The survey showed that the spending of Generation X and the Baby Boomers differ in some areas. The Xers were shown to be more interested in spending lavishly, they spend 60% more than Boomers on fragrance and beauty products, 47% more on fashion accessories, 37% more on clothing and 32% more on wine and liquors. Boomers are more likely to have fine art, a fine jewelry collection and antiques.
http://www.luxist.com/entry/1234000320045922/

]]> By: Piers Fawkes http://www.psfk.com/2005/06/book_review_tom.html/comment-page-1#comment-4083 Piers Fawkes Tue, 30 Nov 1999 00:00:00 +0000 #comment-4083 <p>Related Article From Hispanic Trending About Female-Men ratio in US Hispanic population:</p> <p> http://juantornoe.blogs.com/hispanictrending/2005/06/females_dominan.html</p> Related Article From Hispanic Trending About Female-Men ratio in US Hispanic population:

http://juantornoe.blogs.com/hispanictrending/2005/06/females_dominan.html

]]> By: PSFK http://www.psfk.com/2005/06/book_review_tom.html/comment-page-1#comment-4084 PSFK Tue, 30 Nov 1999 00:00:00 +0000 #comment-4084 <strong>Generation Forever Young</strong> This time last week we mentioned the 60 Minutes show about the Echo Boomers who think they're perfect; this week we noticed a great article in the UK Times about 'Generation Forever Young' - a generation who believes they're still youthful until they'r... Generation Forever Young

This time last week we mentioned the 60 Minutes show about the Echo Boomers who think they’re perfect; this week we noticed a great article in the UK Times about ‘Generation Forever Young’ – a generation who believes they’re still youthful until they’r…

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