Brands Using Real People Through Blogging

Pennsylvania is using “Real People, Real Roadtrips” to promote
tourism in the state. The marketing
campaign is said to be the first of its kind, using 6 bloggers posting their experiences of roadtrips across Pennsylvania.

Each blogger has their own image,
ranging from the “Thrill Seeking Family” of four, to the “Open Roader” Harley
rider. The blogs follow their
journeys, including not only personal accounts of their experiences, but also
the details of the stores, parks, restaurants and hotels that they
visited.

Visit the site: http://www.visitpa.com/visitpa/roadTrippers.pa

Contributed by Rebecca Carter