An article on the Tate Gallery’s Tate Etc site describes the history of camouflage. Apparently it was first conceived by Lieutenant Commander Norman Wilkinson who, in April 1917, devised a concept for the camouflage of ships called “dazzle painting”, in response to the number of vessels being torpedoed in the Atlantic.
While these designs had the practical effect of saving lives, the eye-catching image of dazzle was rapidly absorbed into popular culture.

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