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Today's Ideas

IF: Brand Hijacking With Podcasts

By Guy Brighton on June 6, 2005

The team at IF describe a superb idea that can really work for a brand if they do it right and do it
with guts and authenticity.

The idea is simple to demonstrate in an art
gallery but can be applied elsewhere.

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing, Arts & Culture, Entertainment
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