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IF: Thought Piece From Industrial Brand Creative

By Guy Brighton on June 6, 2005

Ben Garfinkel, the Creative Director of the Vancouver based Industrial Brand Creative writes for IF on the joys of introducing Play to Work. "We’ve all heard the saying ‘all work and no play makes Jack a dull boy’ and never has this been more true," he says.

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Guy Brighton is a regular contributor to PSFK.

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