Like with all new films, the build up to their release date seems to be getting longer and longer…
Peter Jacksons King Kong has just released its trailer – 6 months before the film gets shown in theatres – PSFK says look out for the merchandising wave to start early as well!

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The ‘big’ build up seems to be all the rage. Do you know any stats on it’s effectiveness?
Casey
June 30th, 2005 at 11:16 pm
Sorry Casey I don’t – maybe one of our readers might…?
July 1st, 2005 at 4:42 am