Godin believes that today, we’re all marketers. Whatever role we have in the organization, it’s our job to ensure making a remarkable organization with remakable products and services. Over at IF we review the book and take a closer look at how Godin suggests we go about making everything so remarkable.
Review: Free Prize Inside By Seth Godin
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June 20, 2005
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You're reading PSFK.
Inspiration to make things better.
Godin believes that “today, we are all marketers”. I have belived in this for 25 years. Ever since I learned this definition of “marketing”: Marketing is to catch & keep customers.
Is there anyone who can tell me who in an organisation not being involved in either catching or keeping customers?
June 20th, 2005 at 8:05 am