Marketing Sherpa Blog Awards : A Celebration Of Poor Interface Design?

Best individual’s blog on the general topic of marketing and advertising

Awarded to: Seth Godin’s Blog
http://www.sethgodin.com/sg/blog.html

Honorable Mention: Adrants
http://www.adrants.com

PSFK Comment: Got to love the fella but Seth’s blog is updated infrequently at best these days. He punts out the odd tit-bit now and again,
but we think he holds much of his best thinking back for his books.
Don’t get us wrong, we love his site but if you compare Seth’s output
to Ask’s at AdLand you wonder why he ever got nominated and Ask didn’t get it. Then you
notice AdLand’s interface…. come on Ask!

Best group weblog on the general topic of marketing and advertising

Winner: MarketingVOX
http://www.marketingvox.com

Honorable Mention (Tie):
Marketing Genius  http://marketinggenius.blogspot.com
Church of the Customer  http://www.churchofthecustomer.com

Big BooHoo Looser:
PSFK  http://www.psfk.com

PSFK Comment: How can you compete with a blog we thought was an online
magazine? Tig does a marvelous job at blinding us with journalistic flair. Congrats to the
other two…  COTC:
Yeah, we pinch stuff from them from time to time, but isn’t it set up
purely to sell that book of theirs? Hmpff.

Best PR-topic blog

Winner: Media Guerrilla
http://mmanuel.typepad.com/media guerrilla

Honorable Mention: Strategic Public Relations
http://www.prblog.typepad.com

PSFK Comment: Both blogs have interesting commentary in poorly
designed surrounds (why does Sherpa applaud such poor interface in
2005?) – and we know BLetter PR blogs!

Best B-to-B marketing-topic blog

Winner: Guerrilla Consulting
http://guerrillaconsulting.typepad.com

Honorable Mention: B-to-B Lead Generation Blog
http://blog.startwithalead.com/

PSFK Comment: We wish we had the Guerrilla chap on our RSS earlier.

Best blog on small business marketing

Winner: Duct Tape Marketing
http://www.DuctTapeMarketing.com/weblog.php

Honorable Mention: Small Business Trends
http://www.smallbusinesses.blogspot.com

PSFK Comment: Small Business Trends thoroughly deserves recognition.
Duct Tape? Well, it seems to have some good stuff, but it’s just not very clear what you get out of it.

Best blog on online marketing

Winner: Chris Baggott’s Best Practices in Email
http://exacttarget.typepad.com/chrisbaggott

Honorable Mention: Charlotte Li’s Blog
http://blogs.forrester.com/charleneli/

PSFK Comment: Baggott’s blog is another in-depth valuable resource
contained in a crap shell (wot no categories?). Charlotte Li’s blog
gets hon mention? WTF?! Does anyone read it or was it her Forrester clients voting? (joke, obviously)

Blogs on Search Marketing

Winner: Search Engine Roundtable
http://www.seroundtable.com

Honorable Mention: Brad Fallon
http://www.bradfallon.com

PSFK Comment: Never hear of them. They’re not the sites we use to get SE info from.

Best Blog on Niche Marketing

Winners (tie):
Ypulse – Media for the Next Generation
http://www.ypulse.com/

WonderBranding – Marketing to Women
http://michelemiller.blogs.com/marketing to women

Honorable Mention:
Lipsticking- Smart marketing to women online
http://windsormedia.blogs.com/lipsticking

PSFK Comment: YPulse is our Marketing Blog winner. We fell in love with YPulse’s Anastasia since we first
crawled across her site. We frequently pilfer from her. She’s
superb. We’re not so aware of the other blogs nominated – but a quick review
showed useful info in a niche category.

PSFK Overall Comment: We could argue until the cows come home about
who should have won but our last comment is about the quality of the
blogs’ interface – rather than their content. We just wonder if there’s a
little too much back slapping for mediocre sites. The content of many
of these sites may well be terrific but we’ve all been blogging for a
while now and PSFK can’t work out why so many of the blogs have such
poor interface design. How can these marketing blogs look so amateur? The Mainstream Media must be giggling as they begin to sharpen their knives…

Marketing Sherpa