A business consultant from the UK is selling Spray On Mud to urban SUV owners both in the UK and US. The idea was dreamt up in the pub, the Guardian reports, after he realised that people who owned these offroad vehicles wanted to give "friends, family and neighbours the impression you’ve just come back from a day’s shooting, fishing or visiting friends who live on a farm; anything but driving around in town all day or visiting an out-of-town retail park."
Spray On Mud
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June 15, 2005

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Matty said,
To those loosers out there who have the desire to buy this “spray on mud”… DON’T BUY A F**KING SUV! YOU DON’T DESERVE IT. PERIOD! And do not drive that F**KING SUV or Hummer from point A to point B just to buy McDonald double cheese burger. You mother F**KERS!
As for obscuring the license plates… You F**K. Matty hopes this spray on mud will be so corrosive that it will melt your F**KING to oblivion! Get off the road, you maniacs!
World according to Matty
June 24th, 2005 at 6:36 pm
This is a joke, no? JG Ballard posited this idea in his 2000 book ‘Millenium People’ as a ridiculous middle class affectation. The guys who are selling it are either unimaginative situationist pranksters or desperatly cynical, money-grubbing hacks.
June 29th, 2005 at 5:08 am