Using TV Shows To Promo Your Gizmo

There’s an interesting piece on Wired this morning about how tech marketers are preferring product placement in shows over ads because the characters demonstrate how to use products that can take some time to explain.

"The technology sector, whose products are often more difficult to
explain in 30 seconds, may be especially suited to product placements
that are integrated into story lines. After all, a lead character using
a tech product can be an onscreen demo for an attentive audience."

Now, with all that metal being waved about on screen too, we wonder if this helps marketers int he ‘personal security’ sector too?

Wired