Viral Marketing: On Demand Advertising?

Viral Marketing: On Demand Advertising?
Guy Brighton
  • 16 june 2005

What makes something go viral is hard to pin down, but controversy is a good place to start. Straddle the line of good taste and you may get a response. How about being shocking? Yup, that may work. Political parodies are always workable because they touch that visceral partisan knee jerk. A good sex or fart joke works every time doesn’t it? Maybe try embarrassing someone by convincing them to do an over-the-top sexual promotion for a burger. Naaaaaah, who’d be stupid enough to do that?

Wikipedia definition: Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

I’ve rounded up some samples that range from clever to boring and from juvenile to down right gross.

Contributed by Bruce DeBoer of Synthesis

Related: Contagious Media’s Viral Video Contest (Marketing Vox)


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