Viral Marketing: On Demand Advertising?
What makes something go viral is hard to pin down, but controversy is a good place to start. Straddle the line of good taste and you may get a response. How about being shocking? Yup, that may work. Political parodies are always workable because they touch that visceral partisan knee jerk. A good sex or fart joke works every time doesn’t it? Maybe try embarrassing someone by convincing them to do an over-the-top sexual promotion for a burger. Naaaaaah, who’d be stupid enough to do that?
Wikipedia definition: Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.
I’ve rounded up some samples that range from clever to boring and from juvenile to down right gross.