Blog Idea: Marketer EcoWatch

With the digital age, there still seems to be an awful lot of anolog
material wasted on trying to get me to buy something. Not that I am a
treehugger or anything, but a couple of weeks ago I brainstormed with
Lloyd at Treehugger about the idea of a blog that judges the
promotional activity of marketers from an environmental point of view.
It seemed like a good idea, but I put it to the side.

Then I popped back into the apartment at lunch and notice these two things:

a) A stack of recently delivered and unwanted Yellow Pages
in my block hallway. How many apartments just in New York must have the
same bulk sitting there? How many of us really need a 500 page Yellow
Pages these days with a PC sat in the corner of our living room? Why do
Yellow Pages insist on wasting resources?
b) I get junk mail from Continental and Chase bank saying that if I
open a new account I get 10,000 airlines. Firstly, I am already a
customer at Chase and secondly, I am, for my sins, already a
Continental Elite pass passenger! What ever happened to deduping? How
many wasted letters have been sent out? And why isn’t the marketing
material printed on recycled paper?

Or is just me who wonders about all this? Or is it just the humidity?

Personally I don’t have time to write another blog, but with enough
interest from contributors (preferably from within the marketing/media
industries) I’d set a eco.psfk.com blog up to start the ball rolling.
Contact me at piers@psfk.com