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Brand Experience: Hoegaarden Urban Oasis

By Guy Brighton on July 18, 2005

The Hoegaarden Urban Oasis is an interactive outdoor installation that “challenges the relationship between urban and natural environments and looks at the effect this manipulation of space has on city dwellers.”

Found in London and Manchester and conceived and implemented by osa_london the Hoegaarden Urban Oasis, will create a living piece of nature in the heart of the city. This installation will form a physical and mental oasis for urbanites to step into, interact with and unwind from city life.

And: it sells beer!

Urban Oasis
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Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Food & Drink
TAGS:	Brand Experience, Hoegaarden, Oasis, Urban

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