Comments on: British Marketers Won’t Get It

By: Henry Lambert

Henry Lambert — Tue, 30 Nov 1999 00:00:00 +0000

I agree, I think British agencies are very reluctant to try things they don't understand and clients even more so. Unless an agency really champions a new medium the client isn't interested and unless someone else is doing it the client won't do it either. Yes we might make great creative executions but until we become a bit more daring with the media we're prepared to use we will decline relativly to those nations who embrace the online revolution.

By: Andreas Duess

Andreas Duess — Tue, 30 Nov 1999 00:00:00 +0000

You think London is bad? (I lived and worked in London 13 years). Try Toronto. The vast majority of people have no idea of what’s happening all around them.

By: Iain Tait

Iain Tait — Tue, 30 Nov 1999 00:00:00 +0000

Hey Piers. I think there’s a actually quite a lot of issues raised in your article. It’s a really tricky one, there’s definitely a fear of the unnkown which I believe is genereally routed in a fear of failure. What we often find is that once we’ve has proved that something works and it becomes ’safe’ people are up for doing it. But getting someone to stick their neck out and be brave is incredibly hard…

Really interesting post/discussion about lack of startups/innovation in UK over at Plasticbag.org (I think links seem to be turned off so you’ll have to copy and paste this: http://www.plasticbag.org/archives/2005/07/where_are_all_the_uk_startups.shtml)

By: Iain Tait

Iain Tait — Tue, 30 Nov 1999 00:00:00 +0000

so embarassing when you can’t even figure out how to make links work ;-)

http://www.plasticbag.org/archives/2005/07/where_are_all_the_uk_startups.shtml

By: Simon King

Simon King — Tue, 30 Nov 1999 00:00:00 +0000

The marketing industries in the UK seem to be slower to move forward that other countries. Perhaps because of the comparative success of the above the line industries ‘thru the line’ suffers. Back before the bubble popped the ad agencies were still the last to fully get new media. None of their internal web agencies lasted and still within UK agencies there is a great reliance on outsourcing any new media work. This said it Pier’s article hardly surprised me. What did surprise me was that I did not think to write it first!

By: James Cherkoff

James Cherkoff — Tue, 30 Nov 1999 00:00:00 +0000

There’s no doubt the UK lags the US but as BT FINALLY realises that broadband is an opportunity to make money and rolls it out, there is greater interest in Web2. In the last few months I am seeing a lot of interest from UK world of marketing.

By: roderick white

roderick white — Tue, 30 Nov 1999 00:00:00 +0000

One of the great things about new ideas is that 'getting it' is rather more than thinking they are necessarily the latest thing since sliced bread. (Piers F on the British and blogs -July 22nd - yes, I've been on holiday...)
With the sheer volume of unadulterated rubbish on the web today (in amongst which you find lots of gems, admittedly), blogs mostly rank in about the tenth decile of relevance, imagination and creativity. Which automatically restricts their potential role - and this will inevitably continue to be the case: Gresham's Law still works.
OK, I don't really get it...but I'm only indirectly involved, and not having to try to turn a pimple on the back of an elephant into the latest greatest solution to every advertiser's communication problems.
Yes, some blogs are good. Yes, some blogs get read, regularly, by specific target groups to whom they are relevant. But they aren't the universal marketing panacea, and never will be. Ok, so this is a laid-back (or half-asleep, to taste)and distinctly past sell-by-date Brit. But a bit of perspective never did anyone any harm.

By: Simon Andrews

Simon Andrews — Tue, 30 Nov 1999 00:00:00 +0000

I think that the UK is a little slow off the mark here – but a lot of that is down to the fact that pvrs are a more recent threat than in the US
The only thing that will makes agencies change is fear – and that fear has yet to really happen here in London. But when you talk to clients they get it and they will make their agencies change or they will change their agencies; its a great opportunity for those of us who do get it!

By: Henry Lambert

Henry Lambert — Tue, 30 Nov 1999 00:00:00 +0000

I’ve just heard about the Uk’s first podcasting conference http://britcaster.com/wiki/index.php/Podcastcon_UK and not a single advertising, media or online agency has signed up yet!

By: DON SQUATTE

DON SQUATTE — Tue, 30 Nov 1999 00:00:00 +0000

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By: gapingvoid

gapingvoid — Tue, 30 Nov 1999 00:00:00 +0000

british advertising continues to die (hurrah)

Piers Fawkes, a Brit living in New York, is unimpressed with the London advertising scene:There are a few folk in the UK who are very switched on, I grant you, but a lot of agency people I met in…

By: gapingvoid

gapingvoid — Tue, 30 Nov 1999 00:00:00 +0000

british advertising continues to die (hurrah)

Piers Fawkes, a Brit living in New York, is unimpressed with the London advertising scene:There are a few folk in the UK who are very switched on, I grant you, but a lot of agency people I met in…

By: gapingvoid

gapingvoid — Tue, 30 Nov 1999 00:00:00 +0000

british advertising continues to die (hurrah)

Piers Fawkes, a Brit living in New York, is unimpressed with the London advertising scene:There are a few folk in the UK who are very switched on, I grant you, but a lot of agency people I met in…

By: AdPulp

AdPulp — Tue, 30 Nov 1999 00:00:00 +0000

Piers Poo Poos Londoners

Englishman, Piers Fawkes, visited London recently and came away unimpressed by the staidness evident in British ad circles. There are a few folk in the UK who are very switched on, I grant you, but a lot of agency people…

By: AdPulp

AdPulp — Tue, 30 Nov 1999 00:00:00 +0000

Piers Poo Poos Conservative London Creatives

By: AdPulp

AdPulp — Tue, 30 Nov 1999 00:00:00 +0000

Piers Poo Poos

By: IF (Preview)

IF (Preview) — Tue, 30 Nov 1999 00:00:00 +0000

British Marketers Won’t Get It 2

A recent blog post from Richard Edelman reminded me of the post I wrote on PSFK last July on returning back from the UK to New York. I was pretty amazed at the time about the British apathy towards the…

By: PSFK

PSFK — Tue, 30 Nov 1999 00:00:00 +0000

British Marketers Won’t Get It 2

A recent blog post from Richard Edelman reminded me of the post I wrote last July on returning back from the UK to New York. I was pretty amazed at the time about the British apathy towards the blogosphere – and when I returned in October things weren’…

By: PSFK

PSFK — Tue, 30 Nov 1999 00:00:00 +0000

British Marketers Won’t Get It 2