Hasbro has invited a group of talented women to transform oversized versions of My Little Pony into works of art. Each artist received an 18 inch tall blank My Little Pony figure. This creative challenge was given to women in the fields of fashion, fine art, illustration, photography and graffiti.
It’s an interesting way for a brand to interact with its audience through participation with Influencers.
The Pony Project
Pony Project @ Milk Gallery 450 W 15 St (corner of 10th Ave.) New York, NY 10011 212.645.2729 – October 21-25, 2005
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