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IF: Interview With Niku Banaie Of Naked London

IF: Interview With Niku Banaie Of Naked London

By Guy Brighton on July 14, 2005

When they were in London earlier this week, the team at sister site IF had a good chat with the guys at Naked, one of the leading communications agencies in Europe.

Over the course of a 2 part interview, Niku Banaie, the director of innovations at Naked, discusses advertising, Naked
and their approach to creativity. Part I focuses on the changes in
the marketing landscape and what issues marketing and brand managers
should now consider.

IF

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing
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