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IF: Interview With Niku Banaie Of Naked London

When they were in London earlier this week, the team at sister site IF had a good chat with the guys at Naked, one of the leading communications...

Guy Brighton
Guy Brighton on July 14, 2005.

When they were in London earlier this week, the team at sister site IF had a good chat with the guys at Naked, one of the leading communications agencies in Europe.

Over the course of a 2 part interview, Niku Banaie, the director of innovations at Naked, discusses advertising, Naked
and their approach to creativity. Part I focuses on the changes in
the marketing landscape and what issues marketing and brand managers
should now consider.

IF

Thinking...