When they were in London earlier this week, the team at sister site IF had a good chat with the guys at Naked, one of the leading communications agencies in Europe.

Over the course of a 2 part interview, Niku Banaie, the director of innovations at Naked, discusses advertising, Naked
and their approach to creativity. Part I focuses on the changes in
the marketing landscape and what issues marketing and brand managers
should now consider.

IF