http://www.psfk.com/2005/07/is-curated-consumption-a-lie.html Ideas & Trends Mon, 23 Nov 2009 02:38:31 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.psfk.com/2005/07/is-curated-consumption-a-lie.html/comment-page-1#comment-247177 Josh Spear Sun, 17 Jul 2005 19:48:53 +0000 http://www.marktd.com/?p=263#comment-247177 Piers, I agree with many of the points you make in your piece.. but you never touched on one part that makes curated consumption what it is today-- the "curators" of said consumption are consumers themselves, in one way or anther. They're trend-setting consumers, super-consumers, with the word of mouth power to even tip products into success. I'd agree that the major marketing jargon of today is "the consumers are in control", but many of those "consumers" are infact curators of their own circle of friends, markert niche, or what not. The line between a true consumer in marketing 101, and a consumer that many times unconsciously curates a following is too unclear to just straight up call 'curated consumption' a lie. Piers, I agree with many of the points you make in your piece.. but you never touched on one part that makes curated consumption what it is today– the “curators” of said consumption are consumers themselves, in one way or anther. They’re trend-setting consumers, super-consumers, with the word of mouth power to even tip products into success. I’d agree that the major marketing jargon of today is “the consumers are in control”, but many of those “consumers” are infact curators of their own circle of friends, markert niche, or what not. The line between a true consumer in marketing 101, and a consumer that many times unconsciously curates a following is too unclear to just straight up call ‘curated consumption’ a lie.

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