Launch Party Ideas: Energy Drinks
When Land Rover launched a campaign themed “The New Rush” to promote the launch of their new Range Rover Sport, it created a soft drink, called “The New Rush,” made and distributed to the media and other promotional channels. According to AdRants, it was a “tasty concoction of B vitamins, caffeine, water and fruit flavors and it’s better than most soft drinks available at retail.”
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| TOPICS: | Automotive |
| TAGS: | land rover |
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