Marketing With Podcasts & Ringtones
The services offered are:
– Purina’s podcasts — sound files that listeners can download onto a portable music player such as an iPod — will offer pet owners advice ranging from animal training to pet insurance.
– Weekly tips sent to mobile devices will provide similar information, such as how a dog or cat can shed a few pounds.
– Ringtones for cellphones, including the Friskies “Feelin’ Alright” jingle, are part of the strategy.
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| TOPICS: | Uncategorized |
| TAGS: | Mobile Marketing, Online Marketing |
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