Your go-to source for new
ideas and inspiration

Today's Ideas

Naming Guide

Naming Guide

By Guy Brighton on July 15, 2005

Igor is a San Fran agency founded by veteran naming and branding consultants. They created the Igor Naming Guide in order to demystify the naming process:

“In it we show how and why great product and company names work, when focus groups and standard ways of thinking about them might have predicted otherwise. Igor’s own naming process is presented in excruciating but logical detail.”

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

Comments

TOPICS:	Advertising, Branding & Marketing
TAGS:	branding

About Advertise Contact Tips

PSFK Events

03.30.12
PSFK CONFERENCE NYC 2012
Battery Park. Museum of Jewish Heritage
Information / Order Tickets

Twitter Conversation

Browse by Date

2012: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2008: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2006: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2005: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2004: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Editor-in-Chief

Piers Fawkes

Managing Editor

Dory Carr-Harris

Design Director

Peter Surrena

Contributing Editors

Contributing Writers

All content is copyright their rightful owner. Republication of PSFK content should be properly credited (and linked to) as the source, including our URL: psfk.com. Consult other content owners directly about republication of their content.