July 21, 2005

Pleasure, Not Business Cards

by Guy Brighton

22436932_bce112199f_o_1Business cards are boring, right? Recently, PSFK founder, Piers and I were lucky enough to meet the brains behind a whole new product and service - PleasureCards, ‘reinvented for the modern, social and networked consumer market’.

Even though the price is cheap the service and product is not, with their funky designs and cute size, the cards offer more - free webspace for one. Here’s what Pleasurecards Founder and CEO, Richard Moross said when we talked to him:

The business is quite clever - no inventory (on demand - product is virtual until moment of sale), customers create the content (designs) and get share of revenue upon a sale, and very viral (customers promote through use).

I invented a new way of printing that works like iTunes - a sort of printing playlist - any combination of designs from a central library - each one personalised for a customer.

We’re sold!

Article categories: Lifestyle, Work & Business

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