The SHIFT Report

Key highlihts include:
• Word from the street- What do consumers perceive as social and corporate responsibility?
• I’m watching you – Consumers’ approach for bringing their voice to the development of social responsibility
• Consumers’ brand relationship toolbox – Consumers use five key characteristics in their brand relationship toolbox that identifies the socially responsible brand
• The cause and effect of conscious consumerism – Consumers are sitting in the driver’s seat – where are they hitting the brakes vs. the gas?
• Help me be a conscious consumer!! – Consumers are looking for help and guidance to be the conscious consumer that they want to be
• Different Strokes For Different Folks – Why consumers apply different rules for different companies marketing their socially responsible efforts
• Corporate Responsibility now has a seat at the table – How corporate and social responsibility creates a competitive advantage for the 21st Century Brand
• Bridging the gap of source distrust – The importance of source credibility in a culture of information paralysis and distrust
• Rules to brand by – The imperative of communicating Corporate Responsibility and the 3 cardinal rules for doing it effectively

The SHIFT Report is available starting July 31 of 2005. If you are a business or organization and want to learn more about Ci, or the SHIFT report, contact Kierstin De West at kierstin@conscientiousinnovation.com.