This Week On IF

A few of the articles on PSFK’s sister site this week: (subscription required)

Inspiration – Sketch, London
IF visits sketch – a new dining, music, art experience in the heart of London. Link

Required Reading – Interview With Björn Jeffery Of Manolo.se
Björn Jeffery runs one of the most popular websites in Sweden. Link

Online Marketing – Using RSS As A Marketing Tool
Examples of how RSS is being used beyond advertising as a marketing tool. Link

Inspiration – Frank Gehry raises the bar in Brooklyn
Frank Gehry reveals his proposed design for the Brooklyn Nets arena and surrounding 21 acre corridor. Link

Direct Marketing – Is Your eCRM Seen As Phishing?
Do email users consider your eCRM as suspicious? Link

Inspiration – Vintage Food Packaging
A site that shows a personal collection of vintage and foreign packaging. Link

Guerrilla Marketing – Legalities of Projections On Buildings
IF finds some advice for budding projectionists. Link

Expo – Most Photographed, London
An exhibition of around 100 photographs exploring the lives and legends of ten well-known figures. Link

Required Reading – Everything I Needed to Know About Business…I Learned From a Canadian
An easy-to-read and instructive compendium of thought leadership from top managers, leaders and entrepreneurs around the world. Link

Media Idea – mX, Sydney
A Metro-style free afternoon newspaper has launched in Sydney. Link

Design Ideas – Q&A With Motorola Design Director
A desinger who uses influences as varied as the Japanese tea ceremony to flower arrangement. Link

Retail Visit – Earnest Sewn & Cut, NYC
How a brand with a mantra of ‘Tradition Noted, History Referenced, Homage Paid’ is brought to life. Link

Mobile Marketing – Marketing With Podcasts & Ringtones
One of a handful of US companies that is trying to take advantage of the increasing popularity of portable gadgets. Link

Youth Marketing – Kidsville London
Where kids hammer away at games and education programs! Link