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Toyota Plans Ways To Make Hybrid Models Stand Out

Toyota Plans Ways To Make Hybrid Models Stand Out

By Guy Brighton on July 26, 2005

USA Today reports that Toyota is planning more prominent emblems on its gas-electric hybrid SUVs in a new belief that owners want others to know of their environmental consciousness. When hybrids first came out, research suggested that drivers didn’t want to stand out – but with their acceptance, owners now want to make a statement.

USA Today

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TOPICS: Advertising, Branding & Marketing
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