July 26, 2005

Toyota Plans Ways To Make Hybrid Models Stand Out

by Guy Brighton

Insidehybridicon1 USA Today reports that Toyota is planning more prominent emblems on its gas-electric hybrid SUVs in a new belief that owners want others to know of their environmental consciousness. When hybrids first came out, research suggested that drivers didn’t want to stand out - but with their acceptance, owners now want to make a statement.

USA Today

Article categories: Advertising & Branding

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