Using ‘Flash Mobs’

The effort, “Fusion Flash Concerts” a collaboration with Sony Pictures Digital and JWT, Detroit, features ten artists doing concerts in ten markets starting next week in New York City followed by Atlanta mid-month.

The concerts will be touted at www.fusionflashconcerts.com, which went live this week, where one can register as an “Insider” to get the last-minute notifications. Or, they can key in 35274 on their mobile phones to register. These so-called “insiders” get e-mails and text messages detailing artist’s cities, venues and showtimes.

Brand Week