Web Users Influenced By Radio

One in five Internet users listen to the radio as they surf the Web, with consumers browsing habits affected by what they are listening to, according to new research.

The research, conducted by the Internet Advertising Bureau (IAB) and the Radio Advertising Bureau (RAB), examined the extent of combined online and radio media consumption in the UK. More than two thirds (71%) of respondents stated they would use the Internet more over the next 12 months, while radio saw 25% of respondents anticipating increased useage.

NetImperative Report