Looking back at PSFK 2015 and into the Future of the Connected Life
Last April, PSFK invited thought leaders, change-makers, and creators to converge on New York for our annual conference around the theme, Live, Work, Play Better. Speakers from retail, tech, and media shared their thoughts on the forces shaping our modern lives. Reflecting on the three days of innovation tours, talks, and workshops, PSFK highlights some of our—and our audience’s— favorite moments.
psfkUNFILTERED: PSFK Staff Writer Simone Spilka gets her style on with prescription-before-purchase service Made Eyewear
It’s true that eyewear in the online space has become a commodity, and new players need to bring something completely novel to the playing field in order to be seen. Made is trying to make a mark by adding customization into the Warby Parker model of high-quality eyeglasses at an accessible price point.
The Timepage app synchronizes multiple calendars into one interface that also integrates weather, maps and Uber
Moleskine has launched a new Calendar app for iPhone and the Apple Watch designed to help its fans organize their time and projects. Moleskine Timepage synchronizes multiple calendar providers (including iCloud, Google Calendar and Microsoft Exchange) into one interface. It also integrates features like weather, maps, contacts and platforms such as Uber.
Young Mexican industrial designers explore linguistic tradition of alburear through design objects
One of the most attention-drawing exhibits at Wanted Design 2015 in NYC was work from Mexican design collective La Tiapaleria. The group is made up of industrial design students and recent graduates of the Tecnologico de Monterrey Campus Guadalajara. Each year they undertake a project to create objects inspired by Mexican culture and traditions using materials and fabrication techniques native to the area.
Hello Pizza gave customers the option to order their meal through CNA Language School attendees with discounts and cross-cultural interaction as their prizes
Engaging young people with languages at times can be hard, especially as the general criteria tends to be limited to conversations that focus on unrealistic situations. Ad agency FCB Brazil has teamed up with Bella Vista Pizzeria in Culver City, California to overcome this problem and re-engage students at the CNA Language School with an innovative campaign named Hello Pizza.
The transportation firm has switched up its offering to involve niche audiences that may have otherwise been ignored
Uber is now available in over 290 cities worldwide and is used by one million people on a daily basis. The ride-sharing company wants to reach even more people by introducing additional features to the app to make it accessible for its deaf and hard-of-hearing partners.
Disney Research's robot walks on two feet with a familiar playful wobble
Unlike other two-legged robots, Disney Research’s robot stands-out because it has been developed and adapted from imaginary characters not humans. With a fictional animation as inspiration, the Disney’s robot walks is unlike anything we’ve seen before.
PSFK is hiring an Editorial intern for its New York City office
We are looking for a motivated intern who wants to work alongside us in New York City for four or eight weeks and learn as they deliver.
A limited edition sketchbook by Tattoo Art Magazine features pages that simulate the texture and feel of human skin
Brazilian publication Tattoo Art Magazine, in collaboration with the Lew/Lara TBWA agency, created a sketchbook to help novice tattoo artists develop their skills. The Skin Book is made up of pages that resemble the texture of human skin. It enables beginners to test their ideas and create works of art without the usual substitutes such as fruit, animal skin, or friends.
Add My Window can help you turn your windows into a prime money-making estate
The concept of Dutch startup Add My Window is rather simple—allow users the ability to rent out their strategically placed, street-facing windows to advertisers.
In Panama City, potholes tweet a complaint to the Department of Public Works' Twitter account when a car runs over them
The Tweeting Pothole is an initiative launched by Telemetro Reporta, an influential news show in Panama City, in collaboration with ad agency P4 Ogilvy & Mather. As the city streets were in bad shape, which caused great inconvenience to those who drive on them every day, Telemetro Reporta decided to point out the hassle they give people to those directly responsible.
Dan Barasch and his team have been busy improving their technology and proving their ambitious project is feasible
One of New York’s most special features is without a doubt the Highline, the West Side’s 1.5 mile stretch of above-ground railroad repurposed as a wonderful public space. Dan Barasch, one of the speakers at PSFK 2015, was inspired by this space and wanted to emulate it on the opposite side of Manhattan: the Lower East side, one of the most densely inhabited sections of the city with practically no green space. And so the Lowline was incepted.