Brand Experience: Coke & Pepsi Mall Spaces

Kevin Dugan has an interesting thought piece in his Strategic Public Relations blog on the news that Coke and Pepsi are creating physical brand spaces in malls. The Pepsi-themed mall lounges will allow kids to “play Xbox video games, watch videos, hang out and, of course, buy Pepsi products from vending machines.” Kevin says:

“Pepsi and Coke spend billions on advertising each year. Why on earth would they need a branded space in a mall? Coke and Pepsi know that advertising can only do so much. You need to connect with your audience, engage them.”

Coke & Pepsi Mall Space Article