Bridging the Google Ad Gap

Wired have an interesting article about Roy Shkedi who wants to use behavioral marketing to target users with ads during the 80% of the time they are online but not searching or shopping.

‘The average web surfer spends less than 5 percent of his time using a search engine, according to the Online Publishers Association’s Internet Activity Index. That means Google earns almost $3 billion a year from people who devote 95 percent of their time on the Internet to doing something else.’

Shkedi wants to serve up relevant ads at users regardless of where they are on the web at any time. So that if you searched Google for ‘t-shirt’ every page you visited afterwards would serve up a relevant t-shirt ad.

<Img>