Large companies are starting to step up. A big reason for this: Consumers are starting to respond. And with consumers, comes money!
This USA Today article give various examples:
Going green:
•Retail. Wal-Mart (WMT) in July began a sustainable store test starting with the construction of a 206,000-square-foot store in Texas. The eco-centric design deploys 26 energy-saving and renewable-materials experiments.
•Auto Japanese automakers have made hybrid vehicles mainstream. Toyota expects to sell more than 150,000 of its popular Prius cars, which might soon get a special emblem to flag their gas-saving and emissions-reducing status.
•Water. Starbucks (SBUX) recently rolled out its own Ethos bottled water in stores, along with a commitment to donate a nickel from each bottle toward a $10 million donation to help improve drinking-water conditions around the world.
•Cleaning products. San Francisco start-up company Method combines natural ingredients and sharp design for its household cleaning products. The brand is a hit with consumers. Since 2000, the company’s second year of business, sales are up 250%. "We’re reaching a broader audience and bringing more people into the green movement who previously didn’t care," says Adam Lowry, co-founder of Method with Eric Ryan.
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