Godin On Environmentalism

A while ago Treehugger published a superb interview with Seth Godin where he
injects ideas on raising profile of green branding issues such as
‘Global Warming’ and ‘Hybrid Cars’.

"Acid rain is a much more powerful story," says Godin on Global
Warming. "Acid = death and rain is omnipresent and supposedly pure and
lifegiving. Put them together and you get something that feels tangible
and an emergency."

TreeHugger