Home-Delivery Grocers

Genuardi’s.com launched their home-delivery service today in some of regions of Philadelphia. Customers get to specify how ripe they want their fruits and how thick they want their steaks. Customers get free delivery on their first order. < Via Philadelphia Inquirer >

Acme started home-delivery last year. And now grocers like Genuardi’s are offering such services. The deliveries are done in a 2-4 hour timeframe. The minimum order is $50 at Genuardi’s and the delivery charge is $9.95— so the home-delivery option is useful only for ordering huge bulk orders as they charge only $4.95 for orders over $150.

Will this be the future of grocery stores? This makes life a lot easier for customers who want to save time by
ordering a months worth of groceries by a click– and right to their
doorstep.

This model would work best in big cities  and at universites where a large number of customers don’t own cars. Maybe grocers should start thinking in this direction….