Inspired by a shared interest in the striking dress codes of various social groups, Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek have documented numerous social identities over the last 8 years.
They call their series Exactitudes: a contraction of exact and
attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and
Uyttenbroek provide an almost scientific, anthropological record of
people’s attempts to distinguish themselves from others by assuming a
group identity.
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