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Korean Consumers Sue Samsung Over Phone

Korean Consumers Sue Samsung Over Phone

By Guy Brighton on August 9, 2005

We’ve all seen them: huge billboard posters promoting the amazing powers of a cameraphone (some ads show a screen image that looks like it has better resolution that your HDTV). I suppose some of us take it with a grain of salt, but others, shockingly, believe what adverts tell them.

Korean Consumers groups have launched a legal challenge
against Samsung over what they say are the company’s exaggerated claims
for its mobile phones, the Chosun Ilbo reports. Two groups called "V4400 Consumers’ Power" and "Tipsters for the
Public Good" filed complaints with Suwon District Prosecutors Office on
Monday against Samsung Electronics for false advertising of its
camcorder phone SPH-V4400, known as the "Kwon Sang-woo Phone".

Samsung Electronics advertised that the SPH-V4400 phone could record
VGA(640*480) videos that can stand comparison with digital camcorders,
but in fact the phone takes only three to five frames a second." said
Chung Ju-yeong, 20, who runs the V4400 Consumers’ Power online group.

Chosun Ilbo Article
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TOPICS: Advertising, Branding & Marketing, Electronics & Gadgets
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