Leveraging The Folksonomy: Tagging & Marketing

Almost a third of blogs now use a system called tagging. Tagging is the categorization of posts by a user. Search engines like Technorati are increasingly using these tags to help users find the content they’re looking for. As Technorati’s David Giffy says: Unlike rigid taxonomy schemes that many people dislike using, the ease of […]


As Technorati’s David Giffy says:

Unlike rigid taxonomy schemes that many people dislike using, the ease of tagging for personal organization with social incentives leads to a rich and discoverable system, often called a folksonomy. Intelligence is provided by real people from the bottom-up to aid social discovery. And with the right tag search and navigation, folksonomy may outperform more structured approches to classification.

…What is also interesting is that people are also busily creating the “long tail” of tags on a daily basis as well. In other words, lots of people are creating new tags that are built for specific purposes, like for conferences or travelogues – some are using tags to help build communities around a topic. There are even spammers who tag (more on that tomorrow, grr). Some bloggers are using tags as a way to help organize information around an area or topic, as in the folksonomy example cited above, and event organizers are encouraging this by suggesting tags to them for use in their blog posts, photos, and on social bookmarking services like del.icio.us and furl.

An example this week was the tag. A group of bloggers decided to suggest what 10 blogs they’d take to a desert island. Instead of emailing each other with a link to their top ten, they simply ‘tagged’ their blog posts with 10blogs. This allowed all bloggers to visit Technorati and browse through the whole blogosphere’s top 10 blogs!

Now – what could you do with tagging to create such a buzz? Maybe you could ask everyone to design a new soda drink wrapper and put it on their blog with the tag!

Explore more tags at Technorati

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